Building an AI platform that tells hires who can actually communicate, not just who passes a test.
CLIENT
Impactify
Engagement
Long-term partner
SECTOR
HR Tech · BPO
REGION
Canada
1,000+
candidates scored on how they actually communicate
<2 min
of score generation.
20–25 min
of candidate time, no recruiter hours
3+
BPO organisations in live pilots across Africa and Asia
01
CLIENT
Hiring for the voice of the business.
Impactify built Evala for BPOs and contact centres, where English communication is the skill the whole job runs on. For businesses that hire at volume, on tight timelines, a bad communication hire shows up fast in customer satisfaction scores, in escalations, in agents who leave within months. Impactify needed a screen quick enough to keep up with that pace and accurate enough to be trusted.
02
CHALLENGE
One score the wrong signal.
An employee can write flawless English and still lose a customer on the phone. Averaged into a single band, that gap disappears: the test says pass, the floor says otherwise. Contact centres were hiring on a signal that didn't predict the job, and paying for it in attrition. The harder problem is that real conversations are multi-turn. A test that scores one answer, at one moment, never sees whether a candidate follows intent, handles a follow-up, or adapts when the customer changes direction.
03
APPROACH
Teaching a model to hear what a customer hears.
Evala's scoring had to do something a language test doesn't: judge communication the way the person on the other end of the call experiences it. That meant building an AI scoring model. We built conversation-style assessments with adaptive follow-ups, so the model measures whether a candidate tracks intent across turns rather than whether a single answer is correct. Every dimension is scored and explainable on its own, calibrated against CEFR scoring so a recruiter can see why a score landed where it did instead of trusting a black box.
04
PRODUCTS
One platform every role.
Where a company runs everything to do with its hires in one place.
01
Evala Assessment
A 20–25 minute assessment that scores voice and writing independently. AI models process every response and return a scored, explainable report to the hiring team within 2 minutes.
02
Evala Dashboard
Where a company runs everything to do with its hires in one place.
05
TECHNOLOGY
Under the hood.
06
IMPACT
Better hires, fewer surprises.
Voice and writing scored separately, so candidates are placed where they are the strongest fit.
1,000+ candidates scored without a recruiter sitting through a single screening call.
Results back in under 2 minutes, so hiring teams act the same day a candidate applies.
3+ BPO organisations ran live hiring pilots on Evala across Africa and Asia.
OWNERSHIP, NOT TICKETS
SCORES YOU CAN DEFEND.
Building that took more than a working model. Every score had to hold up skill by skill against CEFR, the global standard for language ability, not one overall number that looked about right. When a hiring manager asks why a candidate scored the way they did, Evala can answer.
TESTIMONIALS
In their words
We built the test I wished I'd had — one that measures real communication, and not just memorized answers.
David Wilson
Founder of Evala