NSFO is the national federation for sheep and goat farmers in the Netherlands. They manage animal registration, welfare, breeding records, and government compliance for hundreds of farmers — across the Netherlands, Belgium, Luxembourg, the US, Kazakhstan, and Iraq.
CLIENT
NSFO
Engagement
Long-term partner
SECTOR
Agri-Tech
REGION
Netherlands · 6 countries
6
LIVE PRODUCTS
2.4%
AI WEIGHT ERROR
6
COUNTRIES
ISO 27001
CERTIFIED
01
CLIENT
Innovation, from R&D to production.
NSFO is the national federation for sheep and goat farmers in the Netherlands, managing animal registration, welfare, breeding records, and government compliance for hundreds of farmers across six countries. ISO 9001 and ISO 27001 certified, they take quality and security seriously. But what sets them apart is their drive to innovate — constantly pushing ideas from R&D through to production. They needed a tech partner who could keep up.
02
CHALLENGE
A lot to untangle.
When NSFO came to Awesomity, they were dealing with challenges many mid-market organizations will recognize. Legacy systems that needed modernizing. Fragmented tools that had to come together into one coherent platform. And new features to build — without disrupting the production environment that farmers rely on every day. On top of that, the domain is highly specialized. Livestock administration, breeding values, government compliance, pasture ecology, agricultural AI — NSFO needed a team that could learn fast and flex between data science, backend, frontend, UI/UX, and product ownership as the roadmap evolved.
03
APPROACH
Partnership, not a project.
Awesomity didn't come in as a vendor with a fixed scope. We embedded as a long-term product partner — a rotating team of 3 to 5 engineers with full ownership of the products we build. We co-create the roadmap with NSFO's stakeholders. That means managing priorities across multiple products, defining what business value gets delivered next, and keeping track of every change along the way. Delivery is iterative — we ship value continuously, not in big-bang releases. When the team needs specialist input — whether that's data science, architecture, or design — they tap into Awesomity's broader in-house expertise. No external dependencies, no waiting.
04
PRODUCTS
Six products, one team.
01
OX Delivers ERP
Intelligent logistics platform for electric truck operations. Recognized by TIME Magazine as one of 2022's best inventions.
06
IMAPCT
Less time behind a screen, more time with the animals.
Hundreds of farmers using the platform daily across NL, BE, LU, US, KZ, IQ.
Millions of animal records, hundreds of data points per sheep — all in one place.
Real-time compliance reporting to the Dutch government.
AI methods new to the sector: lamb-weight estimation, grazing behavior, pasture health from an image.
OWNERSHIP, NOT TICKETS
“Awesomity owns outcomes, not just deliverables. That's the difference.”
Domain expertise isn't something you hire for on day one. It builds over time — and it compounds. The longer we work with NSFO, the better the software gets. The AI and computer vision work wasn't handed to us as a spec — it was co-developed through a structured process of communication, validation, and pushing each other to think bigger.